Brand Marketing Budget

Here are the 6 major steps you need to take to create a digital marketing budget and then how to optimize that budget for success. Digital marketing planning

Here are the 6 major steps you need to take to create a digital marketing budget and then how to optimize that budget for success. Digital marketing planning is a complex topic and there are a lot of moving parts – but I break the topic into actionable and manageable steps so any entrepreneur, creative professional or business can plan a budget and a plot a course to success.

RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Imagine: How Creativity Works”, Jonah Lehrer
“Free Agent Nation” by Daniel Pink
“Orbiting the Giant Hairball” by Gordon MacKenzie
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
“Change By Design”, by Tim Brown
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker
“The Art of Innovation” by Tom Kelley
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson
“Art + Design” by Rex Ray
“Crush It” by Gary Vayerchuk
“Expert Secrets” by Russel Brunson
“See You at the Top” by Zig Ziglar
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi

MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera:
Canon EOS 80D 18-55mm kit lens:
Canon EOS 80D Yongnuo 35mm lens:
RODE NT2000 Condenser Mic:
ART Tube MP: Tube Mic PreAmp:
Mackie HR824 Studio Monitors:
Sony MDR 7506 Headphones:
Screenflow: video editing software:
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light
Logitech HD Pro Webcam C920:
Rode smartLav+ Lavalier Microphone:
OWC ThunderBay 4 0GB 4-Bay HD Enclosure:
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4):
HP 27er 27-in IPS LED Backlit Monitor
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse
TubeBuddy:
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface

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